Skip to main content
U
niversity
of
W
isconsin
–Madison
UW Crest
Brand and Visual Identity
Tools, resources, and best practices
Menu
open menu
close
Home
Brand
Expand
Collapse
UW Mission
Rationale
Voice & Tone
Points of Pride Fact Sheet
Commitment to Diversity
Logo Usage FAQs
Typography
Expand
Collapse
Overview & Downloads
Font Transition
Gallery
Print
Expand
Collapse
Colors
Primary UW Logo
Departmental Logos
Design Tool Kit
Letterhead Templates
Web
Expand
Collapse
Colors
Logos
WP Themes
HTML Templates
GDPR Toolkit
Minimum Web Standards
Google Forms
Favicons
Multimedia
Expand
Collapse
Social Media
PowerPoint
Photography
Videoconferencing
Videography
Email
QR Codes
Campus Resources
UW Page Background
Background and accent color.