Logos

Registered student organizations may not use any form of UW–Madison (UW, UW–Madison, University of Wisconsin–Madison, etc.) at the start of their names. The UW–Madison affiliation should be listed at the end of the organization name, …

No. UW logos may not be altered in any way.

UW–Madison marks may not be used by non-university entities, or in connection with non-university products or services, without institutional approval. Approval for use of university logos is required regardless of whether the entity has a …

The UW brand site provides guidance for co-branding with other units on campus or with external partners. For best results, the UW crest logo should only appear once.

All promotional goods and apparel using UW–Madison logos or trademarks must be produced and purchased through a licensed vendor. For items intended for internal use (e.g., department T-shirts), UW–Madison departments/units are strongly encouraged to work …

For a full list of UW–Madison logos and names with active trademarks—including the UW crest, Motion W, and Bucky Badger—visit the Office of Trademark Licensing website. Individuals and companies that produce promotional goods and apparel …

The registered trademark symbol must appear next to UW–Madison logos (UW crest, Motion W, Bucky Badger) when they’re used on promotional goods and apparel — size permitting. Other uses, such as on a website or …

University students and employees should not use official university letterhead or logos to conduct personal business. There may be limited exceptions. For approval, contact University Marketing.

You may notify the Office of Trademark Licensing. UW–Madison takes the protection of its trademarks seriously to maintain the university’s reputation. The university works with independent licensing agencies and lawyers to ensure legal compliance with …