Brand and Visual Identity
UW–Madison's official brand guide

Babcock Dairy Merch

A collection of Babcock Dairy Store merchandise including a red travel tumbler, a beige tote bag, a red T-shirt with an ice cream graphic and the text ‘Will Scream for Ice Cream,’ a red bandana, and a light gray T-shirt with a cheese cartoon character, all featuring Babcock Dairy branding.

Celebrate this holiday season in style with Babcock Dairy shirts, tumblers, and more.