Video is one of the most dynamic and engaging storytelling tools for campus audiences. Our video assets can help you produce videos that stay visually aligned with the UW–Madison brand.

Intros and outros

Our animated intros and outros feature a fade-in UW logo for the start and finish of your videos.

Get the intros and outros

Video still featuring Bucky Badger and a lower third text graphic that reads "Buckingham U. Badger, UW–Madison’s famous mascot"

Lower thirds

Our branded lower third templates allow you to easily add speaker names and other identifying information to your videos.

Get the lower thirds


University Communications provides guidelines for campus videography, including closed captioning requirements.

Review the guidelines