Applying the Brand in Email
Email newsletters provide a powerful, cost-effective, measurable way to stay connected with your audiences. We’ve created tools and tips to help you design a branded e-newsletter, build it out with compelling and accessible content, and track engagement.
Let’s build an e-newsletter
Learn how to develop an engaging e-newsletter
Whether you’re starting from scratch or refreshing an existing template, we have you covered. Check out our guidance on newsletter naming, subject lines, fonts, copy, and more!
Customize a branded email banner template
The best way to establish brand recognition for your e-newsletter is through the banner image. Choose from several fresh designs and customize to your newsletter name.
Build your email campaign in Eloqua
Eloqua is an email and marketing automation platform that is supported by UW–Madison’s Division of Information Technology and free of charge for campus users. The Engagement Solutions service team offers training and support to help you get started.
Additional resources
Email guidelines for third-party platforms
If you’re sending emails via a third-party platform (e.g., Mailchimp), comply with new requirements that protect against spam and improve deliverability.
Email signatures
Stay accessible, professional, and on brand with your email signature.
Email accessibility
Review guides on email accessibility and usability.
Email engagement
Measure the engagement your email campaigns are driving within your website.