Applying the Brand in Email

Email newsletters provide a powerful, cost-effective, measurable way to stay connected with your audiences. We’ve created tools and tips to help you design a branded e-newsletter, build it out with compelling and accessible content, and track engagement.

Build your email campaign in Eloqua

Eloqua is an email and marketing automation platform that is supported by UW–Madison’s Division of Information Technology and free of charge for campus users. The Engagement Solutions service team offers training and support to help you get started.

Get started with Eloqua

Additional resources

Email guidelines for third-party platforms

If you’re sending emails via a third-party platform (e.g., Mailchimp), comply with new requirements that protect against spam and improve deliverability.

Review the third-party vendor email guide

Email signatures

Stay accessible, professional, and on brand with your email signature.

Read our email signature best practices

Email accessibility

Review guides on email accessibility and usability.

Craft accessible emails

Email engagement

Measure the engagement your email campaigns are driving within your website.

Get started with UTM tagging