Build your website in WiscWeb
University Marketing recommends the WiscWeb WordPress Service for your website-creation needs. The Division of Information Technology (DoIT) provides the service free to campus. With WiscWeb, units can build and customize their own accessible, branded, and mobile-friendly websites.
All WiscWeb sites use the official UW WordPress Theme and leverage the UW brand. The theme offers access to pre-built components, colors, layouts, and more.
To meet minimum web requirements, we recommend the UW Theme on WiscWeb for most UW–Madison websites.
Optimize your web experience
Make it accessible
Use the UW Theme to start building an accessible website. While we offer accessible templates and components, as you add and update content, you’ll need to maintain accessibility. The UW Center for User Experience offers self-service guides on digital accessibility, as well as free accessibility evaluations.
Make it look good
Photos, icons, and graphics can help people scan your web pages more easily and add visual interest. The UW Photo Library offers an array of photos for free campus use. All use of photos must comply with our photography policy. We also offer branded icons and illustrations for web use.
Resources for developers
For developers hosting WordPress sites outside of WiscWeb, we offer a standards-compliant, UW-branded WordPress theme.
For websites that require customization via a UW Theme child theme or an altogether different platform from WordPress, it is the responsibility of the unit that develops the custom design to maintain it from that point forward, and to ensure continued compliance with minimum web standards.
All UW–Madison web experiences must meet these minimum requirements:
- The words “University of Wisconsin–Madison” linked to https://www.wisc.edu/ in the top banner area
- The UW–Madison logo linked to https://www.wisc.edu/ in the footer area
- The following standard footer information:
- The email address of the person responsible for maintaining the page or responding to user feedback: “Feedback, questions or accessibility issues: email@example.com”
- “Privacy and copyright statement: Privacy Notice | © [current year] The Board of Regents of the University of Wisconsin System”
- Compliance with General Data Protection Regulation (GDPR) requirements
- Compliance with UW–Madison’s Digital Accessibility Policy