Social media platforms provide a great opportunity to engage your audiences and promote the UW–Madison brand. The social media assets below can help you maintain a clear connection to the university on your accounts.
Review the UW Social Media Guide for more information on how to create and manage a social media account at UW–Madison.
Recognizing special occasions
If you wish to recognize special occasions on your profile (such as program anniversaries or heritage months), we recommend leveraging the profile banner image. You can change your banner image as often as you’d like. Frequently changing your avatar risks breaking your clear connection to the university and users’ familiarity with your profile, creating avatars that are too difficult to read or inaccessible for screen readers, or breaking campus policy on logo usage.
The UW Photo Library provides thousands of free, high-resolution images for campus use. You can include a photo credit in your profile bio.
Optimize your social media presence
Measure engagement with your content
Learn what content is engaging your audiences by checking your social media analytics frequently. You can also UTM tag your links to measure the engagement your social media platforms are driving within your website. Get the UTM Link Builder Template.