From Badger Red to the W Crest, UW–Madison’s visual identity represents the brand and is instantly recognizable to our audiences. The following components form our distinct identity.
Download or request official UW–Madison institutional logos, departmental logos, and other university marks.
Explore UW–Madison’s primary, secondary, and accent colors, including color codes for print, web, and digital use. Adobe palettes are available for download.
UW–Madison’s official typefaces combine purpose with expressiveness, prioritizing readability and accessibility while preserving flexibility and personality.