Need inspiration? This gallery showcases both the power and flexibility of the UW–Madison brand. Aligning your work with the brand provides the instant recognition and credibility of a world-class institution — and still allows lots of creative space to differentiate your campus unit.
Peer Reputation Mailer
A tri-fold mailer, showcasing UW–Madison’s impact and value, leverages UW brand fonts and colors while displaying stunning campus photography.
UW–Madison Home Page
UW–Madison presents its flagship digital experience with a mix of brand colors, graphic elements, and stunning photography to emphasize UW values in a responsive, accessible design.
Public History Project Report
In this final report of the Public History Project, the UW brand is infused in the product through color and brand fonts.
UW Theme
The UW Theme in WordPress offers built-in UW–Madison online identity, including colors, type, header and footer, and menus — plus the Page Builder for designing rich page layouts with a large variety of content types.
UW Print Ad: Inside and Outside
The “Can’t Stop a Badger” print ad series tells a story of the UW’s wide-ranging educational opportunities through juxtaposition. Creative photo treatment, illustration, and word play are paired with brand fonts, colors, and graphic elements.
Investiture Invitation Materials
Printed invitation materials for the investiture of Chancellor Mnookin include embossing and gold foil to create a formal and elegant collection.
La Follette Forum Digital Ad
A draft digital ad promoting the La Follette School of Public Affairs’ annual forum uses the UW–Madison logo and fonts with an event-specific color palette.
College of Engineering Website
Our colleagues in the College of Engineering stayed aligned with the UW brand while using a custom WordPress theme by incorporating Red Hat typefaces and the geometric pattern design element.
PhD Program Postcard
A postcard promoting the new PhD program in the Department of Gender and Women’s Studies pairs UW–Madison fonts and colors with a style and tone distinctive to the unit.
Points of Pride Fact Sheet
The Points of Pride fact sheet demonstrates the massive impact and world-class prestige of UW–Madison all on one page, complete with brand fonts, colors, and icons.
UW Print Ad: Roots and Wings
The “Can’t Stop a Badger” print ad series tells a story of the UW’s wide-ranging educational opportunities through juxtaposition. Creative photo treatment, illustration, and word play are paired with brand fonts, colors, and graphic elements.
State Impact Website
The State Impact website uses brand typography and colors, campus photography, and UW Theme elements to highlight stories and statistics that demonstrate how UW–Madison is improving lives throughout the state of Wisconsin.