Need inspiration? This gallery showcases both the power and flexibility of the UW–Madison brand. Aligning your work with the brand provides the instant recognition and credibility of a world-class institution — and still allows lots of creative space to differentiate your campus unit.
Alzheimers NIH Story
Research meets design excellence: our latest feature on “The Real Costs of Research Funding Cuts” shines with bespoke infographics, on-brand storytelling, and striking graphic design. Every section is crafted to engage, inform, and reflect UW’s identity. The effect? Information that’s as visually compelling as it is thoughtfully written.
Federal Impact Site
Research fuels Wisconsin’s future, and now there’s a digital hub that proves it. The redesigned Federal Research Impact page delivers bold storytelling, sharp on-brand design, and intuitive navigation. It’s a smart, streamlined experience that puts the spotlight on how UW–Madison research drives innovation, impact, and progress for Wisconsin and beyond.
Online Learning Campaign
This digital campaign highlighted online education offered or supported by the Division of Continuing Studies. “The Learning Thread” used UW branding and line art to help people envision themselves taking advantage of flexible learning opportunities — such as online bachelor’s degrees, master’s degrees and continuing education courses — that fit with their busy lives.
Burning and Learning Story
Packed with emotional potency, “Burning and Learning” uses arresting photography, vivid writing, and immersive storytelling to transport you into the heart of UW–Madison’s prairie restoration. Each scene builds genuine connection and understanding, revealing both the beauty and urgent importance of this ecological work.
Alumni Magazine Feature
Appearing in On Wisconsin magazine, “Creating the Badger Brand” shares the surprising history of the UW’s world-famous logos with engaging narratives and a mix of archival and contemporary images. The story earned Milwaukee Press Club awards for both writing and design.
Still/Moving Photo Essay
An annual tradition with a new name, Still/Moving is the story of the past year at UW–Madison told through the photographers’ lens. We aim to engender pride in the UW with striking imagery and an on-brand visual story that’s emotionally resonant and affecting. It’s easy to capture the essence, beauty, and inimitable vibe of UW–Madison with images like these!
School of Nursing Rebrand
UW’s School of Nursing rings in their centennial year with a fresh, inspired plan for visuals and messaging. Custom visuals for specific research areas provide each with distinction, while still aligning with the greater ecosystem of the SoN brand. And the creation of a modular messaging system allows for maximum usability far beyond a single year.
“Seed by Seed” Story
To pay tribute to the new Bascom Hall banners featuring traditional Ho-Chunk imagery, the Office of Strategic Communication produced an elevated news story titled “Seed by Seed” that beautifully weaves words and images.
“Tomorrow’s Yellowstone” Story
Tomorrow’s Yellowstone, a UW News story package produced by the Office of Strategic Communication, combines stylistic writing with striking visuals to highlight research on how one of the world’s most beautiful ecosystems is being altered by climate change.
Greeting Cards
The Office of Strategic Communication designed a set of branded greeting cards for the Office of the Chancellor. They feature iconic university imagery alongside playful branded elements, providing the perfect canvass for thank-you notes, birthday wishes, and congratulatory messages.
175th Anniversary Timeline
The “UW–Madison at 175” interactive timeline, produced by the Office of Strategic Communication to anchor the 175th anniversary website, brings together crisp writing, archival research, and an engaging design to show how the UW has changed the world.
Institutional Ads
The “Can’t Stop a Badger” print ad series tells a story of the UW’s vast educational opportunities through thrilling juxtaposition. Creative photo treatment, illustration, and word play are paired with brand fonts, colors, and graphic elements. The effect is to create a distinctive set of ads that are still unmistakably UW–Madison.