Person shown from behind wearing a red Wisconsin Badgers winter hat, works at a laptop

Can’t stop a Badger

UW full color crest on light gray background

Visual Identity

Learn our iconic look, from Badger Red to the W Crest.

Pages of the On Wisconsin magazine

Applying the Brand

Leverage the power of the UW brand across platforms.

Collage of color swatches, icons, and typography samples representing the UW Brand

Tools & Templates

Download logos, templates, and other brand resources.

Questions? We’re here to help.

Contact us