The University of Wisconsin–Madison is a place where people come together to do incredible things. From artistic breakthroughs to launching Badgers into space, we’ve been at the forefront of major events since 1848.
We are a unique place. Where students work with the same zeal whether they’re starting a satirical government or polling for a serious candidate. Where silliness and studiousness aren’t mutually exclusive. We are a place of healthy tension. Future-focused, yet rich in heritage. Filled with humble doers who achieve incredible things. These dichotomies define UW–Madison, and they influence the look, feel, and tone of our brand.
We are much more than our academic reputation or our athletic success. Our brand is how students, faculty, alumni, and the public react when they hear the name UW–Madison.
To mark UW–Madison’s 175th anniversary, a yearlong celebration is planned from July 2023 to May 2024. Check out our toolkit to learn how you can help promote the 175th anniversary. We’ve included brand resources, logos, templates, messaging tools, social guidance, and more.
Throughout the year, the toolkit will be updated as additional assets become available.