Brand Style Guide

The UW–Madison brand style guide is a quick reference document for all the UW–Madison brand basics, including logos, colors, fonts, and more.

This 16-page book is the perfect starter piece for new campus communicators and marketers to get up to speed on the UW brand. Or, for the brand experts among us, print out the pages and pin them to your wall to quickly reference font options, color codes, and other elements. For full guidelines, continue to explore the UW brand website.

Photo of an open brand booklet showing colorful images in a grid layout. A closed version of a red covered booklet lies partially on top of the opened pages.
Use the download button to get a PDF version of the style guide.