Brand and Visual Identity
UW–Madison's official brand guide

UW Adobe Color Palette for Print Use

For designers working in Adobe applications, we offer the full print UW color palette as an ASE file. Review the UW brand color guidelines prior to using the palette.

UW color swatches screenshot
Download the UW Adobe color palette for print use
Zip file containing swatch file in ASE format

How to open swatch file in Adobe Illustrator

  1. Download and unzip the file.
  2. Within your Adobe Illustrator, open the “Swatches” palette and click on the top right menu.
  3. Select “Open Swatch Library” and then select “Other Library.”
  4. Navigate to where the downloaded swatch file is located on your computer.

Related resources

Grid of nine color swatches

UW Adobe Color Palette for Web/Digital Use
Sheet of paper on dark red background

Canva Tip Sheet
Photo of an open brand booklet showing colorful images in a grid layout. A closed version of a red covered booklet lies partially on top of the opened pages.

Brand Style Guide

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Print Color palettes