University of Wisconsin–Madison

Brand Aid Video Series: Tips for Applying the UW Brand

Need help using the UW–Madison brand? Say hello to Brand Aid, our bite-sized video series packed with tips, tricks, and how-to guidance to help you stay on brand with confidence.

Red illustrated bandage with words “Brand Aid” displayed over it, set against decorative gray background.
Visit the Brand Aid video series

Related resources

Photo of an open brand booklet showing colorful images in a grid layout. A closed version of a red covered booklet lies partially on top of the opened pages.

Brand Style Guide
UW print color swatches in a row against gray background.

UW Adobe Color Palette for Print Use
UW digital color swatches in a row against gray background.

UW Adobe Color Palette for Digital Use

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