University of Wisconsin–Madison
Assorted branded buttons with "Badger Family" printed on them

Applying the Brand

The UW–Madison brand is everywhere — which is just how we like it. Learn how to apply the brand consistently and powerfully across platforms.

A woman looks through sifted dirt, accompanied by the phrase "Badgers never back down."

Applying the Brand in Print

Get started on your next UW–Madison print project with our templates, best practices, and guides for print design and production.

Homepage of the State Impact site which shows the crest and an image of thousands of UW students at an event along with the caption Can't Stop a Badger.

Applying the Brand on the Web

Use our guide to build, optimize, and maintain your UW–Madison branded website. Learn about WiscWeb service, hosting options, and minimum web requirements.

UW–Madison’s Facebook page with branded avatar.

Applying the Brand on Social Media

Leverage the UW–Madison brand as you build and maintain your unit’s social media accounts. We offer profile guidelines, avatar designs, and tips for optimizing your account.

Collection of sample email banners containing placeholder text and images.

Applying the Brand in Email

Learn how to create an engaging e-newsletter using our email guide, request a UW–Madison branded email banner, and start building in campus-supported Eloqua.

Stack of business cards fanned out

Applying the Brand on Stationery & Promotional Items

Order UW–Madison branded stationery and promotional items such as business cards, letterhead, banners, name badges, and more.

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