On Brand Newsletter

The UW–Madison brand is always in motion. Subscribe to our On Brand quarterly e-newsletter to keep up with new tools, templates, guidance, and other resources that will help you stay … on brand!

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On Brand newsletter archive


Website feedback; fonts in Adobe Express; en dash tip; new note cards | Spring 2024

The end of 2023 brought the new UW brand website, and we’d like to take some time in the new year to collect your feedback on the site and the brand as a whole.


New brand website; holiday e-cards; link shortener feedback  | Fall 2023

We’re excited to unveil the brand-new UW brand website! After months of peer analysis and user testing feedback, we’ve simplified the navigation and added new content.

E-newsletter best practices; 175th anniversary toolkit; web font updates | Summer 2023

This summer, we’re saying farewell to old brand fonts (June 30 deadline) and hello to the UW’s 175th anniversary celebration (July 26 launch event!).

New brand fonts; font transition guidance; updated templates | Spring 2023

As you’ve probably heard by now, we’re retiring Verlag and Vitesse and rolling out Red Hat Display and Red Hat Text as the primary (and free!) UW brand typefaces.


Holiday e-cards and branded swag reminder | Winter 2022

Looking to make your last-minute holiday card sparkle with UW flair? We’re here for you. The 2022 holiday cards and limited-edition swag are available through the end of this month.

Holiday e-cards; new video intros and outros; QR codes; plain language | Fall 2022

The start of the academic year has stirred us to create new assets for campus, from clever (if we may say so ourselves) holiday e-cards to convenient video intros and outros.

Branded swag; new social media avatars; inclusive comms guide; Google Forms | Summer 2022

It’s never too early to start planning for the new school year — and we’re here to help! How does exclusive swag sound? Or new social media avatars with a splash of academic colors?

UW fact sheet; Canva tips; email signature guidance; virtual backgrounds | Spring 2022

As the weather has warmed up, so have our creative juices. Within this issue, you’ll find what we’ve been thinking about — Canva support, email signatures, virtual backgrounds, and more!


New PowerPoint templates; email banners; logo usage FAQs; design tool kit | Winter 2021

What’s new this time around? For starters, a refreshed batch of PowerPoint templates and e-newsletter banner designs. Plus, an FAQ addressing the proper use of UW logos!

Welcome to On Brand; design tool kit expansion; inspiration gallery | Fall 2021

Welcome to On Brand, a new quarterly e-newsletter produced by University Marketing for campus marketing and communications professionals.

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