Brand and Visual Identity
UW–Madison's official brand guide

Tools & Templates

Below are two sections: a section that contains resource search filters, followed by a section that contains the matching resources. Selecting a filter will automatically filter the resources.

Search

Filter by

Channel

Resource type

93 resources matched. Showing page 1 of 7.
Photo of an open brand booklet showing colorful images in a grid layout. A closed version of a red covered booklet lies partially on top of the opened pages.

Brand Style Guide
Variety of UW logos for print

UW Institutional Logos for Print
Example of a UW-Madison department logo

Departmental Logo Generator
Collection of sample email banners containing placeholder text and images

Email Banner Templates

UW Photo Library
Red graphic featuring repeating calendar icons as a border, with Editorial Calendar displayed in center.

Editorial Calendar
Red illustrated bandage with words “Brand Aid” displayed over it, set against decorative gray background.

Brand Aid Video Series: Tips for Applying the UW Brand
Variety of graphics on light gray background

Graphic Elements for Digital
Red banner with UW–Madison crest is displayed in front of Bascom Hall

Editorial Style Guide
UW crest for web in full color.

Crest-Only Logo for Web/Digital Use (Full Color)
Screen shot of one of the templates from the UW-Madison Photographic PowerPoint templates featuring a large title in the upper left, crest in the upper right, a large, central photograph and mini bar with subtitle on a red background in the lower left corner.

Photographic Presentation Templates – PowerPoint and Google Slides
Close up screenshot of 'UW–Madison Points of Pride' statistics

Points of Pride Fact Sheet for Print Use
Two people sitting on red Wisconsin Union Sunburst Terrace chairs, talking face-to-face and surrounded by books in a library.

Statewide Outreach Communications Toolkit
Latin alphabet sample of the font Red Hat Display

Red Hat Display Font
Illustrated badger set against red background with text that reads, Go get it, Badgers!

Campus Digital Sign Designs

Popular resources

Variety of UW logos for print

UW Institutional Logos for Print

UW Photo Library
Latin alphabet sample of the font Red Hat Display

Red Hat Display Font
Sheet of letterhead on gray background

Color Letterhead Template
Five different UW–Madison logo variations

UW Institutional Logos for Web/Digital Use