For a full list of UW–Madison logos and names with active trademarks — including the W Crest, Motion W, and Bucky Badger — visit the Office of Trademark Licensing website. Individuals and companies that produce promotional goods and apparel using these logos or graphically represented names must comply with trademark policies, including licensing agreements and royalty payments.
Revenue from trademark licensing and royalty agreements fund need-based scholarships for UW–Madison students called Bucky Grants.