No, but now would be a great time to start using official brand fonts (Red Hat Display and Red Hat Text). While you are not required to use the brand fonts, aligning your unit with the UW brand provides the instant recognition and credibility of a world-class institution — and still allows plenty of creative space to differentiate your campus unit. The university’s brand, from the goodwill of Bucky to the unmistakable hue of Badger red, has been carefully cultivated for 175 years across the state and world. Leverage it!