Need inspiration? You’ve found the right place. This gallery showcases both the power and flexibility of UW–Madison’s brand. Aligning with the UW brand provides the instant recognition and credibility of a world-class institution — and still allows plenty of creative space to differentiate your campus unit. Check out the gallery below for recent examples of how the brand can stretch in application from the formal to the whimsical.

We love to see the UW brand in action and want to spread inspiration across campus! Contact University Marketing to share your materials.

Points of Pride fact sheet
Points of Pride fact sheet

Points of Pride Fact Sheet

The Points of Pride fact sheet demonstrates the massive impact and world-class prestige of UW–Madison all on one page, complete with brand fonts, colors, and icons.

Graphic of L&S STEM Scholars flier
Front and back of single-sheet informational flier for L&S STEM Scholars

L&S STEM Scholars Handout

A draft informational handout for the College of Letters & Science’s STEM Scholars program leverages UW brand fonts and colors alongside a distinct secondary color and type treatment.

LaFollette Forum flyer
LaFollette Forum flyer

La Follette Forum Digital Ad

A draft digital ad promoting the La Follette School of Public Affairs’ annual forum uses the UW–Madison logo and fonts with an event-specific color palette.

Gender and Women's studies PhD Program
Gender and Women's studies PhD Program

PhD Program Postcard

A postcard promoting the new PhD program in the Department of Gender and Women’s Studies pairs UW–Madison fonts and colors with a style and tone distinctive to the unit.

The UW Theme website.
The UW Theme is shown on a large desktop monitor, laptop, tablet and phone.

UW Theme

The UW Theme in WordPress offers built-in UW–Madison online identity, including colors, type, header and footer, and menus — plus the Page Builder for designing rich page layouts with a large variety of content types.

Photo collage of dancers jumping to grab an orange beet. Text reads "Where education provides both..."
Open magazine spread with photo collage ad on left-page that reads "Where education provides both roots and wings."

UW Print Ad

The newest institutional print ad plays with scale and expectations through photos, illustration, and word play. It seamlessly integrates brand fonts, colors, and design elements.