Gallery

Need inspiration? You’ve found the right place. This gallery showcases both the power and flexibility of UW–Madison’s brand. Aligning with the UW brand provides the instant recognition and credibility of a world-class institution — and still allows plenty of creative space to differentiate your campus unit. Check out the gallery below for recent examples of how the brand can stretch in application from the formal to the whimsical.

We love to see the UW brand in action and want to spread inspiration across campus! Contact University Marketing to share your materials.

Cover image of the student planner with Bucky

Photo of the cover of two student planners with Bucky

Student Planner

The official UW–Madison student planner — shown here with a spirited cover incorporating brand fonts and elements — is handed out to all incoming students each year.

Photo of five buttons designed for Parent Weekend

Photo of buttons and water bottles designed for Parent Weekend

Family Weekend Swag

These mockup pins and water bottles for UW–Madison’s Family Weekend — which welcomes students’ parents and family members to campus each fall — feature fonts, colors, and an uplifting tone embodying the brand.

Screen shot of The Intersection newsletter with photo of Prof. Sami Schalk

Photo of three tablets showing sections of The Intersection e-newsletter

Department E-Newsletter

This e-newsletter template for Gender and Women’s Studies features fonts, colors, and elements aligned with the UW brand. The newsletter’s name and complementary rainbow color palette are tailored to the department’s academic identity, providing differentiation.

Social Media card for the Division of Diversity, Equity & Educational Achievement's hiring reading Join Our Team

Collage showing social Media cards for the Division of Diversity, Equity & Educational Achievement's hiring reading Join Our Team

Social Media Graphics

These job graphics for the Division of Diversity, Equity & Educational Achievement use new brand elements (headline blocking, hand drawings) while invoking a unique color palette and photo treatment to stand out on social media.

Badgers hockey players line up to congratulate the other team

Collage showing pages from the Wisconsin Athletic Director Search publication

Search Prospectus

This search prospectus for a new athletic director depicts how a formal report can still have branded flair. The elements (headline blocking), fonts, and colors make for a striking yet restrained design.

Graphic with text "UW-Madison belongs to ALL

Poster with text "UW-Madison belongs to ALL"

Student Affairs Poster

This inclusion poster conveys a serious message in a clear, concise manner. The brand fonts, colors, and elements (headline blocking, hand drawings, framing) make an immediate institutional connection while drawing the attention of a passerby.

Environmental digital advertising at the 2019 Rose Bowl celebration

Environmental digital advertising at the 2019 Rose Bowl celebration

Rose Bowl Signage

Leading up to the 2020 Rose Bowl game, the UW brand was on full display in the heart of Los Angeles. Digital environmental ads showcased brand elements and Badger spirit throughout the L.A. Live district.

Infographic with text: UW-Madison School of Education is ranked #4.

Photo of School of Education rankings graphic in Learning Connections magazine

Rankings Infographic

This rankings infographic in the School of Education’s alumni magazine utilizes brand fonts and elements (headline blocking, hand-drawn textures) to create a compelling visual.

Cropped "Let us begin. Again." print ad with photo of Bascom Hill

Photo of "Let us begin. Again." ad in layout featuring Bascom Hill

UW Print Ad 2

This institutional print ad — deploying the “Can’t Stop a Badger” brand rationale — brings a photo of Bascom Hill to life with elements (headline blocking, hand-drawn texture), fonts, and colors.

SOAR post card reading Jump Around

Collage showing the front and back of the SOAR post card

SOAR Postcard

This postcard — mailed to all incoming students after they complete Student Orientation, Advising, and Registration (SOAR) — sparks intrigue with a combination of brand elements, playful language, and a layered photo treatment.

Photo of magazine layout with photo illustrations of two students

Photo of magazine layout with photo illustrations of two students

Photo Illustrations

This UW–Madison alumni magazine spread showcases how portrait photography can receive a visually interesting boost with accompanying hand-drawn elements and illustrations.

Ad with photo of person holding dog. Text: Can't Stop a Badger

Magazine ad of person holding dog. Text: Can't Stop a Badger

UW Print Ad 1

This institutional print ad — deploying the “Can’t Stop a Badger” brand rationale — combines a strong visual with striking layers of brand elements (headline blocking, framing, hand drawings).