Need inspiration? This gallery showcases both the power and flexibility of the UW–Madison brand. Aligning your work with the brand provides the instant recognition and credibility of a world-class institution — and still allows lots of creative space to differentiate your campus unit.
“Seed by Seed” Story
To pay tribute to the new Bascom Hall banners featuring traditional Ho-Chunk imagery, the Office of Strategic Communication produced an elevated news story titled “Seed by Seed” that beautifully weaves words and images.
Commencement Program
UMark’s rebrand of UW–Madison’s commencement was inspired by — and aligns with — the overall UW brand. Through the concept of a countdown to commencement and ingenious nods to academic regalia, the updated commencement brand is flexible for use with different audiences. The event program design uses these elements to striking, yet polished effect.
175th Digital Billboard Ads
Through the use of messaging and visual dichotomy, UMark and WFAA took full advantage of the UW’s 175th anniversary brand identity platform to craft digital billboards that bring to vivid reality the expansive, far-reaching work of the university. The 175th mark ties together the visuals and grounds them to the UW.
175th Anniversary Timeline
The “UW–Madison at 175” interactive timeline, produced by the Office of Strategic Communication to anchor the 175th anniversary website, brings together crisp writing, archival research, and an engaging design to show how the UW has changed the world.
UMark 175th Holiday E-card
University Marketing’s latest seasonal e-card uses a playful, informal tone. The warm-cold word play inspires both the friendly messaging as well as the visuals, which feature a witty snowman motion graphic. Add a nod to the UW’s 175th anniversary, and we’re all set to send campus partners warm wishes for the year ahead.
“Tomorrow’s Yellowstone” Story
Tomorrow’s Yellowstone, a UW News story package produced by the Office of Strategic Communication, combines stylistic writing with striking visuals to highlight research on how one of the world’s most beautiful ecosystems is being altered by climate change.
Commencement Website
The new commencement website, a collaboration between the chancellor’s office and University Marketing, combines two previous sites into a visually appealing, easily navigable, and fully informative source for new graduates and their families.
Institutional Ads
The “Can’t Stop a Badger” print ad series tells a story of the UW’s vast educational opportunities through thrilling juxtaposition. Creative photo treatment, illustration, and word play are paired with brand fonts, colors, and graphic elements. The effect is to create a distinctive set of ads that are still unmistakably UW–Madison.
UW–Madison Home Page
UW–Madison presents its flagship digital experience with a mix of brand colors, graphic elements, and stunning photography to emphasize UW values in a responsive, accessible design.
Public History Project Report
In this final report of the Public History Project, the UW brand is infused in the product through color and brand fonts.
State Impact Website
The State Impact website uses brand typography and colors, campus photography, and UW Theme elements to highlight stories and statistics that demonstrate how UW–Madison is improving lives throughout the state of Wisconsin.
Points of Pride Fact Sheet
The Points of Pride fact sheet demonstrates the massive impact and world-class prestige of UW–Madison all on one page, complete with brand fonts, colors, and icons.