Need inspiration? You’ve found the right place. This gallery showcases both the power and flexibility of UW–Madison’s brand. Aligning with the UW brand provides the instant recognition and credibility of a world-class institution — and still allows plenty of creative space to differentiate your campus unit. Check out the gallery below for recent examples of how the brand can stretch in application from the formal to the whimsical.
We love to see the UW brand in action and want to spread inspiration across campus! Contact University Marketing to share your materials.
Student Planner
The official UW–Madison student planner — shown here with a spirited cover incorporating brand fonts and elements — is handed out to all incoming students each year.
Family Weekend Swag
These mockup pins and water bottles for UW–Madison’s Family Weekend — which welcomes students’ parents and family members to campus each fall — feature fonts, colors, and an uplifting tone embodying the brand.
Department E-Newsletter
This e-newsletter template for Gender and Women’s Studies features fonts, colors, and elements aligned with the UW brand. The newsletter’s name and complementary rainbow color palette are tailored to the department’s academic identity, providing differentiation.
Social Media Graphics
These job graphics for the Division of Diversity, Equity & Educational Achievement use new brand elements (headline blocking, hand drawings) while invoking a unique color palette and photo treatment to stand out on social media.
UHS Website
A refresh of the University Health Services website closely aligns with the UW brand and presents the health center’s highest-demand services in a clear, easy-to-find way. Visit: uhs.wisc.edu
Search Prospectus
This search prospectus for a new athletic director depicts how a formal report can still have branded flair. The elements (headline blocking), fonts, and colors make for a striking yet restrained design.
Student Affairs Poster
This inclusion poster conveys a serious message in a clear, concise manner. The brand fonts, colors, and elements (headline blocking, hand drawings, framing) make an immediate institutional connection while drawing the attention of a passerby.
Rose Bowl 2020 Website
The UW brand and school spirit abound on the Rose Bowl 2020 website. The project celebrated the Badger football team’s trip to Pasadena and featured stories and photography from game day. Visit: rosebowl.wisc.edu
Rose Bowl Signage
Leading up to the 2020 Rose Bowl game, the UW brand was on full display in the heart of Los Angeles. Digital environmental ads showcased brand elements and Badger spirit throughout the L.A. Live district.
Rankings Infographic
This rankings infographic in the School of Education’s alumni magazine utilizes brand fonts and elements (headline blocking, hand-drawn textures) to create a compelling visual.
UW Print Ad 2
This institutional print ad — deploying the “Can’t Stop a Badger” brand rationale — brings a photo of Bascom Hill to life with elements (headline blocking, hand-drawn texture), fonts, and colors.
State Impact Website
The State Impact website demonstrates how UW–Madison improves the lives of people in Wisconsin and beyond through research and outreach. The site design is a variation on the WordPress UW Theme. Visit: impact.wisc.edu
School of Human Ecology Website
A full redesign of the School of Human Ecology (SoHE) website in 2021 aligns the school more closely with the UW brand, while amplifying SoHE’s unique identity on campus. Visit: humanecology.wisc.edu
SOAR Postcard
This postcard — mailed to all incoming students after they complete Student Orientation, Advising, and Registration (SOAR) — sparks intrigue with a combination of brand elements, playful language, and a layered photo treatment.
Photo Illustrations
This UW–Madison alumni magazine spread showcases how portrait photography can receive a visually interesting boost with accompanying hand-drawn elements and illustrations.
UW Print Ad 1
This institutional print ad — deploying the “Can’t Stop a Badger” brand rationale — combines a strong visual with striking layers of brand elements (headline blocking, framing, hand drawings).