Photography is critical for capturing the spirit of the UW–Madison brand and the energetic vibe of campus. Without high-quality photography, even the most engaging text and designs risk falling flat. Words and visuals should work together to tell the UW’s story.
For prospective audiences, photography is a high-impact opportunity to introduce the Wisconsin experience—complete with iconic buildings, stunning natural areas, diverse campus activities, engaged learning, and a bustling campus. For audiences already familiar with the UW, photography is an opportunity to evoke an immediate sense of affinity and nostalgia.
University Communications photographers shoot and curate thousands of campus images each year—with both timely editorial and lasting promotional uses in mind. More than 15,000 high-resolution photos, with caption context and credits, are available to campus units for download on the official UW–Madison Photo Library.