Social Media

Sample tweet with hashtag #uwFall.

Join the conversation

Consider using the following UW–Madison hashtags on your campus unit’s social media profiles. Hashtags allow users to tag, filter, and engage with distinct content on Facebook and Twitter.

  • General: #UWMadison
  • Athletics/Spirit: #Badgers, #OnWisconsin
  • Prospective students: #FutureBadgers
  • Alumni/Commencement: #UWGrad
  • Seasons:
    • #UWSpring
    • #UWSummer
    • #UWFall
    • #UWHoth/#Wiscofell (winter pop culture references to Star Wars and Game of Thrones, respectively)

Get the look

Standardized UW–Madison social media icons are available to campus units free of charge. Icons delivered will be sized and formatted for optimal web viewing based on each social platform’s image specifications. Contact University Marketing to request an icon.

Note: UW Extension resources can be found at This includes logos, templates, and guidance. If you don’t find what you’re looking for you can email Matthew Call for help.

Circle icon with UW-Madison crest on red background with word
Twitter & Facebook
Circle icon with word