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University of Wisconsin–Madison

Brand and Visual Identity

UW–Madison's official brand guide

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Color Contrast Checker

Color Contrast Checker

Digital text color combinations must meet a contrast ratio of at least 4.5:1 in order to comply with UW–Madison’s Digital Accessibility Policy. Use contrast checkers to ensure your digital text meets contrast ratio guidelines.

Access WebAIM’s color contrast checker

Related resources

UW Adobe Color Palette for Web/Digital Use

Red Hat Text Font

Red Hat Display Font

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Email Social media Web/digital Color palettes

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Office of Strategic Communication
Email: brand.strategiccommunication@wisc.edu
Phone: 608-265-4151

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