Icons for Print

This bundle includes UW–Madison brand icons. The icon files are available in CMYK color mode at a resolution of 300 DPI for print use.

icons on dark red background
Box folder containing icons in AI format

How to use UW–Madison brand icons

File format: Adobe Illustrator (AI)

  • Can only be opened with Adobe Illustrator or, if saved back to older versions, can be opened in FreeHand or CorelDRAW
  • Can have a transparent background
  • Is vector-based, so can be resized to any dimension without losing image quality

What will happen if I use the wrong files for my project?

Using RGB/72 PPI files meant for digital spaces for print projects will cause graphics to look blurry or fuzzy in print because they are low resolution. You will also get unexpected colors back from the printer.