Favicons

A favicon is a useful branding and identification tool for websites. In the past, a website or web application included a single favicon file that would be used as a branding and visual identification tool in a browser’s tabs or bookmark lists. Now, modern browsers and operating systems have varying ways of specifying an icon that visually represents a website or app that has been opened or saved in a browser, added to a mobile device’s home screen, or saved to a Windows laptop tile, among other possibilities.

University Marketing has prepared a set of UW–Madison favicons for all campus websites that cover common best practices for including favicons on websites today. This favicon set is built into the UW WordPress Theme.