Any website that falls within the UW–Madison brand hierarchy must meet certain minimum style standards by including:
- The words “University of Wisconsin–Madison” linked to http://www.wisc.edu/ in the top banner area
- The UW–Madison logo linked to http://www.wisc.edu/ in the footer area
- A link to the school, college, or division in which a unit resides, if applicable
- The following standard footer information:
- The e-mail address of the person responsible for maintaining the page or responding to user feedback: Feedback, questions or accessibility issues: name@wisc.edu
- Privacy and copyright statement: Privacy Notice | © [current year] The Board of Regents of the University of Wisconsin System