Brand and Visual Identity
UW–Madison's official brand guide

Promotional Swag Designs

Designs are available for campus unit and division use on promotional swag items found through a licensed vendor. We offer color variations of each design for flexibility. With both vintage and modern vibes to choose from, these apparel and swag designs take the guesswork out of celebrating Badger spirit in style.

Please review our trademark and vendor requirements for promotional swag.

Get the swag designs
Box folder containing (.eps) vector files

How to use the promotional swag designs

Explore several design options for download, organized by theme.

Seven UW–Madison branded items including a t-shirt, mugs, a canvas tote bag with spirited text, two Wisconsin water bottles, and a “Go Badgers” pen.

U-rah-rah spirit

Need swag that shouts? We’ve got you covered with these energetic, spirit-forward branded designs.

Four UW–Madison branded items including a t-shirt with a stamp design, icon notebooks, canvas tote bag with a pennant, and a mug.Executive-ready

Want to impress the VIPs? Check out these executive-ready designs that show the sophisticated side of UW.

Six UW–Madison branded items including canvas tote bags, T-shirts featuring illustrated badgers, and mugs with “Lake Life Campus Vibes” and “Sunsets & Science.Playful vibes

Create pure Badger cheer with our selection of fun, playful designs built to bring smiles and good vibes.

Six UW–Madison–branded items including “Wisconsin Nice” T-shirts and mugs, a canvas tote reading “Life on Mendota,” and a decal featuring a smiling Wisconsin outline holding a Badgers pennant.Hometown pride

Celebrate our indelible connection to the state of Wisconsin in signature UW style with our hometown pride designs.

 

Design file guidance

To maintain clarity, visibility, and legibility of design on your promotional items, follow this guidance:

  • These designs work best on an imprint area where the smallest side is no less than 2”.
  • Choose the color of design that will show up best on the swag item. A black design will not show up on a black tote bag, for example.
  • In addition to one-color variations, some designs offer two-color or full-color options. Please check vendor requirements before selecting.

Recommended uses:

  • Drinkware
  • Apparel
  • Flat items (e.g., notepads, stickers, or coasters)
  • Bags
  • Items that have an imprint area of at least 2” for its shortest side

Do not use with:

  • Pencils (except for the Go Badger Football design)
  • Pens (except for the Go Badger Football design)
  • Buttons with imprint area less than 2”
  • Any other promotional item where the imprint area is less than 2” in either dimension

Trademark and vendor requirements

Please note: All promotional goods and apparel using UW–Madison logos or trademarks must be produced and purchased through a licensed vendor.

The promotional item designs here are limited-release items intended for internal use only (e.g., department T-shirts) and are prohibited from retail sales. Designs should not be altered in any way nor used as a logo. You are strongly encouraged to work with an internal-use licensed vendor, a subset of all licensed vendors. Working with an internal-use vendor ensures that your purchase can be approved and that you aren’t being charged for royalties on UW–Madison trademarks. If a particular product isn’t available from any internal-use licensed vendors, contact the Office of Trademark Licensing for assistance.

And remember, all policies regarding use of university marks apply.

Related resources

Variety of graphic elements on white background.

Graphic Elements for Print
icons on dark red background

Icons for Print
line illustrations of buildings

Illustrations for Print
Festive collage of UW–Madison branded holiday cards.

Holiday E-Card Graphics

See all resources tagged with:

Print Promotional item designs