May an outside organization or business use UW–Madison logos?

UW–Madison marks may not be used by non-university entities, or in connection with non-university products or services, without institutional approval. Approval for use of university logos is required regardless of whether the entity has a formal business relationship or sponsorship agreement with UW–Madison.

For use of marks on commercial products, such as apparel, approval is granted by the Office of Trademark Licensing.

For use of marks on non-commercial but external items, such as non-university websites or publications, approval is granted by University Marketing.

For more information, visit the UW’s use of marks policy.