Registered student organizations may not use any form of UW–Madison (UW, UW–Madison, University of Wisconsin–Madison, etc.) at the start of their names. The UW–Madison affiliation should be listed at the end of the organization name, following a comma or parenthesis. For example: Checkers Club, UW or Checkers Club (UW–Madison). All references to the organization should adhere to this guideline.
Student organizations have very limited permission to use UW–Madison logos, marks, and branding. Use often requires approval; see the Student Organization Resource & Policy Guide for details.