May student organizations use UW–Madison naming conventions and logos?

Registered student organizations may not use any form of UW–Madison (UW, UW–Madison, University of Wisconsin–Madison, etc.) at the start of their names. The UW–Madison affiliation should be listed at the end of the organization name, following a comma or parenthesis. For example: Checkers Club, UW or Checkers Club (UW–Madison). All references to the organization should adhere to this guideline.

Student organizations must follow standard brand guidelines and trademark policies related to UW–Madison logos, including royalty payments on items intended for resale. For detailed guidelines, visit the Center for Leadership & Involvement website.