When must the registered trademark symbol (®) accompany a UW–Madison logo?

The registered trademark symbol must appear next to UW–Madison logos (W Crest, Motion W, Bucky Badger) when they’re used on promotional goods and apparel — size permitting. Other uses, such as on a website or in a publication, do not require it.

Most licensed vendors will add the trademark symbol to the promotional item or apparel design for you. Alternatively, you may request logo files with the trademark symbol from University Marketing.

For a list of UW–Madison logos and names with active trademarks, visit the Office of Trademark Licensing website.