Skip to main content
University of Wisconsin–Madison
  • Brand Aid Video Series
  • On Brand Newsletter
crest
Brand and Visual Identity

UW–Madison's official brand guide

  • Home
  • About the Brand
    • Brand Platform
    • Brand Messaging
    • Commitment to Diversity
    • Contact Us
  • Visual Identity
    • Logos
    • Colors
    • Typography
    • Graphic Elements & Icons
    • Photography
    • Videography
  • Applying the Brand
    • Print
    • Web
    • Social Media
    • Email
    • Stationery & Promotional Items
  • Tools & Templates
  • Inspiration
  • Brand Aid Video Series
  • On Brand Newsletter
  1. Home
  2. FAQs
  3. Where can I find more resources and guidance on logo usage and trademarks?
  • UW­–Madison brand guidelines
  • UW Athletics brand guidelines (PDF)
  • Trademark Licensing policies
  • Use of marks policy
  • Sponsorship policy
  • Advertising policy

Post navigation

Previous post: What are UTM tags? Why and how should I use them?
Next post: May student-athletes use UW–Madison logos/trademarks to profit off their name, image, and likeness?

Site footer content

Part of the Universities of Wisconsin

Partners

  • Division of Information Technology
  • Wisconsin Alumni Association
  • External partners

Quick Links

  • Logos
  • Colors
  • Tools & Templates
  • Photography
  • Communities of Practice
  • Contact Us

Contact Us

  • Office of Strategic Communication
  • Email us
  • Phone: 608-265-4151

Website feedback, questions or accessibility issues: web.strategiccommunication@wisc.edu | Learn more about accessibility at UW–Madison.

This site was built using UW Theme 2.0 | Privacy Notice | © 2026 Board of Regents of the University of Wisconsin System.