Icons for Digital

This bundle includes UW–Madison brand icons. The icon files are available in RGB color mode at a resolution of 72 PPI for digital use. These elements may be used for social media, PowerPower presentations, digital displays (TV monitors), video intros/outros, and Google Slides/Docs.

icons on a red background
Box folder containing icons in AI and PNG formats

How to use UW–Madison brand icons

What will happen if I use the wrong files for my project?

Using a print file set up in CMYK for a digital project will produce unexpected/unwanted colors on screen.

What are the different file types and how do I choose which one to use?

Adobe Illustrator (AI)

  • Can only be opened with Adobe Illustrator or, if saved back to older versions, can be opened in FreeHand or CorelDRAW
  • Can have a transparent background
  • Is vector-based, so can be resized to any dimension without losing image quality

Portable Network Graphics (PNG)

  • Often used for graphics in web and screen projects
  • Can be opened with many programs
  • Can have a transparent background
  • Will lose image quality if resized to a larger size

The Illustrator files for digital have all of the capabilities described above, but they are set to RGB/72 PPI. These files can be pulled into other Adobe software to create graphics for digital spaces. For example, if you are using Photoshop to create social media graphics and you’d like to add brand elements to your work, you can import Illustrator files into Photoshop and scale them without losing quality. Then you could export the file to a format that is web-compatible.