You can request and create a secondary/departmental crest logo via the UW brand site’s logo generator. University Marketing will review the request and supply logo files within three working days. You can also search for existing secondary/departmental logos via the logo generator.
All UW–Madison departments/units with an institutional mission are encouraged to use the UW crest logo, which provides instant credibility and a clear, recognizable connection to the university. Unique logos for a department/unit must be approved by University Marketing.