Skip to main content
University of Wisconsin–Madison
UW Crest
Brand and Visual Identity
UW–Madison's official brand guide
  • Home
  • About the Brand Expand Collapse
    • Brand Platform
    • Brand Messaging
    • Commitment to Diversity
    • Contact Us
  • Visual Identity Expand Collapse
    • Logos
    • Colors
    • Typography
    • Graphic Elements & Icons
    • Photography
    • Videography
  • Applying the Brand Expand Collapse
    • Print
    • Web
    • Social Media
    • Email
    • Stationery & Promotional Items
  • Tools & Templates
  • Inspiration
  • Brand Aid Video Series
  • On Brand Newsletter
  1. Home
  2. Tools and Templates
  3. Brand Aid Video Series: Tips for Applying the UW Brand

Brand Aid Video Series: Tips for Applying the UW Brand

Need help using the UW–Madison brand? Say hello to Brand Aid, our bite-sized video series packed with tips, tricks, and how-to guidance to help you stay on brand with confidence.

Red illustrated bandage with words “Brand Aid” displayed over it, set against decorative gray background.
Visit the Brand Aid video series

Related resources

Photo of an open brand booklet showing colorful images in a grid layout. A closed version of a red covered booklet lies partially on top of the opened pages.

Brand Style Guide

UW color swatches screenshot

UW Adobe Color Palette for Print Use

Grid of nine color swatches

UW Adobe Color Palette for Web/Digital Use

See all resources tagged with:

Email Print Social media Web/digital Video

Site footer content

University logo that links to main university website Part of the Universities of Wisconsin

Partners

  • Division of Information Technology
  • Wisconsin Alumni Association
  • Internal and External Vendors

Quick Links

  • Logos
  • Colors
  • Tools & Templates
  • Photography
  • Communities of Practice
  • Contact Us

Contact Us

  • Office of Strategic Communication
  • Email: brand.strategiccommunication@wisc.edu
  • Phone: 608-265-4151
    • x twitter
    • linkedin
    • instagram
    • youtube
    • facebook

Website feedback, questions or accessibility issues: web.strategiccommunication@wisc.edu | Learn more about accessibility at UW–Madison.

This site was built using the UW Theme | Privacy Notice | © 2025 Board of Regents of the University of Wisconsin System.