Designs are available for campus unit and division use on promotional swag items found through a licensed vendor. We offer three color variations of each design for flexibility. With both vintage and modern vibes to choose from, these apparel and swag designs take the guesswork out of celebrating Badger spirit in style.
How to use the promotional swag designs
Design options
Note: Background colors shown below are not part of the design.
Flamingo with hat (red, white, or black)
UW icons heart (red, white, or black)
You’ve said it all! (red, white, or black)
State of Wisconsin Badgers (red, white, or black)
Design file guidance
To maintain clarity, visibility, and legibility of design on your promotional items, follow this guidance:
- These designs work best on an imprint area where the smallest side is no less than 2”.
- Choose the color of design that will show up best on the swag item. A black design will not show up on a black tote bag, for example.
Recommended uses:
- Drinkware
- Apparel
- Flat items (e.g., notepads, stickers, or coasters)
- Bags
- Items that have an imprint area of at least 2” for its shortest side
Do not use with:
- Pencils
- Pens
- Buttons with imprint area less than 2”
- Any other promotional item where the imprint area is less than 2” in either dimension
Please note: All promotional goods and apparel using UW–Madison logos or trademarks must be produced and purchased through a licensed vendor.
For items intended for internal use (e.g., department T-shirts), you are strongly encouraged to work with an internal-use licensed vendor, a subset of all licensed vendors. Working with an internal-use vendor ensures that your purchase can be approved and that you aren’t being charged for royalties on UW–Madison trademarks. If a particular product isn’t available from any internal-use licensed vendors, contact the Office of Trademark Licensing for assistance.
And remember, all policies regarding use of university marks apply.
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