Brand News

New font for documents in Nepali 

• Added the Kokila font family to our recommended typefaces for documents in Nepali. Continue using Eczar for Nepali web text.

New UW Icon Library and UW Icon block for WordPress

• Launched a searchable UW Icon Library with more than 200 branded icons available for print and digital projects, replacing previous Box folders. 
• Released the new UW Icon block, bringing these icons into WordPress with ready-made patterns and options to customize color, size, and background.

Brand elements usage guide

• Created a brand elements usage guide to help you navigate the use of icons, graphic elements, and illustrations. The guide includes best practices and examples of these elements in action, so you can feel confident in your design choices.

October 20, 2026

Inspiration gallery updates

• Added four new projects to the Inspiration Gallery, including the UW TV spot, Commencement case study, School of Education t-shirt and postcard, and Peace Corps feature.

Case study: The Invisible Brand – UW–Madison Commencement

• Created a commencement case study highlighting how thoughtful brand strategy, consistent design, and clear communication come together to create a seamless experience for graduates and guests. 

October 16, 2026

Holiday e-card graphics

• Produced four new holiday e-card graphics, including Season’s Skiings (adorable badger skiing the slopes), Warm Wishings (Bucky latte on a buffalo flannel background – doesn’t get cozier than that!), New Year’s 2027 (festive, celebratory, looking ahead), and Wonderful Time (all things badger and winter, a combo that rivals PB&J).

UW wallpapers for phones and tablets

• Added new branded phone and tablet wallpapers, making it easy to take UW with you wherever you go.

Latest batch of icons

• Added 12 new icons to the UW Icon Library and UW Icon block.

Case study: WSB’s 125th Anniversary

• Created a Wisconsin School of Business 125th anniversary case study showcasing the school’s approach to the celebration.

Social media template size adjustments

• Resized the Instagram grid template to the current size (1080 x 1440px) in the InDesign files.
• Updated horizontal size of social media templates in InDesign files to 1600 x 900px to work on LinkedIn, Facebook, and X.

New videos

• Added Peer Reputation videos to the Video Library.

July 24, 2026

Inspiration gallery updates

• Added four new projects to the Inspiration Gallery, including campus building illustrations, a Commencement video, a case study from the Wisconsin School of Business’s 125th Anniversary campaign, and graphic backgrounds. 

UW Theme 2.0

• Migrated the UW–Madison Brand and Visual Identity website from the Classic UW Theme to UW Theme 2.0.

July 2, 2026

Icon updates

• Added 25 new icons spanning themes of winter, global connections, administration, and entrepreneurship. 
• Expanded strokes in Illustrator files to maintain visual appearance of weight regardless of scale.
• Increased PNG file sizes (artboards are now 500 x 500px) to be more useful for presentations, email, and other applications.

June 23, 2026

Illustration updates

• Removed the Máquina Fountain illustration from the Box folder library following the start of construction on the Engineering Building.
• Expanded strokes in Illustrator files to maintain visual appearance of weight regardless of scale.
• Increased PNG file sizes (artboards are now 1000px wide) to be more useful for presentations, email, and other applications.