Brand News
See what’s new with the brand, from new resources and tools to website updates and other announcements.
2026
July 28, 2026
Case study: WSB’s 125th Anniversary
- Created a Wisconsin School of Business 125th Anniversary case study showcasing the school’s approach to the celebration.
July 27, 2026
Social media template size adjustments
- Resized the Instagram grid template to the current size (1080 x 1440px) in the InDesign files.
- Updated horizontal size of social media templates in InDesign files to 1600 x 900px to work on LinkedIn, Facebook, and X.
New videos
- Added Peer Reputation videos to the Video Library.
July 24, 2026
Inspiration gallery updates
- Added four new projects to the Inspiration Gallery, including campus building illustrations, a Commencement video, a case study from the Wisconsin School of Business’s 125th Anniversary campaign, and graphic backgrounds.
July 8, 2026
UW Theme 2.0
- Migrated the UW–Madison Brand and Visual Identity website from the Classic UW Theme to UW Theme 2.0.
July 2, 2026
Icon updates
- Added 25 new icons spanning themes of winter, global connections, administration, and entrepreneurship.
- Expanded strokes in Illustrator files to maintain visual appearance of weight regardless of scale.
- Increased PNG file sizes (artboards are now 500 x 500px) to be more useful for presentations, email, and other applications.
June 23, 2026
Illustration updates
- Removed the Máquina Fountain illustration from the Box folder library following the start of construction on the Engineering Building.
- Expanded strokes in Illustrator files to maintain visual appearance of weight regardless of scale.
- Increased PNG file sizes (artboards are now 1000px wide) to be more useful for presentations, email, and other applications.