University Marketing offers visual graphics that embody the UW–Madison brand and provide a sense of fun and vibrancy to marketing materials.
Use of these elements, textures, icons, and illustrations should be scaled appropriately to the nature of your project and its audience. For instance, recruitment materials for prospective students would benefit much more from these graphics compared to a formal annual report for stakeholders.
Download the Adobe Illustrator files below, and check out the brand gallery for ideas on how to incorporate the graphics into your materials.
