Graphic Elements & Icons
UW–Madison’s graphic elements and icons embody the brand and bring a sense of fun, uniqueness, and vibrancy to marketing materials. Check out our inspiration gallery for examples of how to incorporate them into your work. Review the brand elements usage guide to learn how to choose and use them effectively.
Graphic elements

Icons

The UW Icon Library is intended for print and digital materials, not for websites. If you’re adding icons to a WordPress site, use the UW Icon block enabled via the UW Icons WordPress Library plugin.
Illustrations
