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University of Wisconsin–Madison
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Brand and Visual Identity
UW–Madison's official brand guide
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  1. Home
  2. Visual Identity
  3. Graphic Elements & Icons

Graphic Elements & Icons

UW–Madison’s graphic elements and icons embody the brand and bring a sense of fun, uniqueness, and vibrancy to marketing materials. Check out our inspiration gallery for examples of how to incorporate them into your work.

Graphic elements

Various examples of brand graphic elements on a red background

Get graphic elements for printGet graphic elements for digital

Icons

Variety of red icons on a blue-gray background

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Illustrations

Various campus building line illustrations

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University logo that links to main university website Part of the Universities of Wisconsin

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  • Division of Information Technology
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Quick Links

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Contact Us

  • Office of Strategic Communication
  • Email: brand.strategiccommunication@wisc.edu
  • Phone: 608-265-4151
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