University Marketing offers several graphic elements that embody the UW–Madison brand and provide a sense of fun and vibrancy to marketing materials.
These elements are to be used separately, sparingly, lightly, and for distinct audiences, primarily prospective and current students. Remember: less is often more. Keep in mind the message of the piece and its legibility when considering these elements.
- This element offers an easy, clean, repeatable way to visually separate sections of copy or design.
- Evoking the fluttering of a flag and the movement of Madison’s lakes, this pattern is recommended for enhancing borders.
- This distinct and versatile element is ideal for accents and callouts.
- Comprising many textural components, and with several variations, this element serves as a captivating background.
The graphic elements are available for download below as a single EPS file, which should be opened in Adobe Illustrator. (The mini bar may be recreated at a designer’s discretion and is not available for download.)