Brand and Visual Identity
UW–Madison's official brand guide

UW Adobe Color Palette for Digital Use

For designers working in Adobe applications, we offer the full digital UW color palette as an ASE file. Review the UW brand color guidelines prior to using the palette.

UW digital color swatches in a row against gray background.
Download the UW Adobe color palette for digital use
Zip file containing swatch in ASE format

How to open swatch file in Adobe Illustrator

  1. Download and unzip the ASE file.
  2. Within your Adobe application, open the “Swatches” palette and click on the top right menu.
  3. Select “Open Swatch Library” and then select “Other Library.”
  4. Navigate to where the downloaded swatch file is located on your computer.

Related resources

UW print color swatches in a row against gray background.

UW Adobe Color Palette for Print Use
Photo of an open brand booklet showing colorful images in a grid layout. A closed version of a red covered booklet lies partially on top of the opened pages.

Brand Style Guide
Screenshot from WebAIM’s Color Contrast Checker.

Color Contrast Checker
Red illustrated bandage with words “Brand Aid” displayed over it, set against decorative gray background.

Brand Aid Video Series: Tips for Applying the UW Brand

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Digital Color palettes