Brand and Visual Identity
UW–Madison's official brand guide

UW Adobe Color Palette for Web/Digital Use

For designers working in Adobe applications, we offer the full web/digital UW color palette as an ASE file. Review the UW brand color guidelines prior to using the palette.

Grid of nine color swatches
Download the UW Adobe color palette for web/digital use
Zip file containing swatch file in ASE format

How to open swatch file in Adobe Illustrator

  1. Download and unzip the file.
  2. Within your Adobe application, open the “Swatches” palette and click on the top right menu.
  3. Select “Open Swatch Library” and then select “Other Library.”
  4. Navigate to where the downloaded swatch file is located on your computer.

Related resources

UW color swatches screenshot

UW Adobe Color Palette for Print Use
Photo of an open brand booklet showing colorful images in a grid layout. A closed version of a red covered booklet lies partially on top of the opened pages.

Brand Style Guide
Screenshot from WebAIM’s Color Contrast Checker.

Color Contrast Checker

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Web/digital Color palettes