UW–Madison brand guidelines UW Athletics brand guidelines (PDF) Trademark Licensing policies Use of marks policy Sponsorship policy Advertising policy
May student-athletes use UW–Madison logos/trademarks to profit off their name, image, and likeness?
Use of UW–Madison trademarks by student-athletes is covered in the 2021 Temporary Name, Image, and Likeness Policy: “Student-athletes will only be allowed to use University trademarks, logos, symbols, phrases, slogans, or any other University intellectual …
Where can I download UW–Madison’s primary institutional logo, the UW crest?
The crest logo — with several variations — is available for download on the UW brand site for print applications and web or digital applications. For embroidered or specialty print applications, such as on apparel, contact …
How do I request a secondary/departmental UW crest logo?
You can request and create a secondary/departmental crest logo via the UW brand site’s logo generator. University Marketing will review the request and supply logo files within three working days. You can also search for …
May I use the UW crest logo without the “Wisconsin” wordmark?
Yes, in moderation — for example, when you are trying to use the logo at a small size that renders the wordmark unreadable. Another example would be using the standalone crest as a recurring element in …
May I use the Numen Lumen seal on my materials?
No. UW–Madison’s official seal, the Numen Lumen, is reserved for use on official administrative materials, such as certificates from the chancellor’s office.
May I use the Terrace sunburst chair logo on my materials?
Use of the Terrace logo and other Wisconsin Union marks must be approved by the Wisconsin Union marketing director.
May I use UW–Madison’s athletics logo (the Motion W) on my materials?
The Motion W is the official logo for UW athletics and is restricted to such use. It should never appear in nonathletics materials.
May I use Bucky Badger on my materials?
Bucky Badger, UW–Madison’s official mascot, is represented in logos that are most often used for UW athletics. Given Bucky’s long history as a spirit symbol, some nonathletic uses are allowed (for example, on materials with …
May I use a uniquely illustrated version of Bucky Badger on my materials?
In limited cases, uniquely illustrated versions of Bucky Badger or the animal badger may be acceptable. Typically, these will only be approved for nonpermanent uses, such as a special occasion or a one-time promotional item. …